Even a URL tells a story
Apple iPod URL: http://www.apple.com/ipod
Sony Walkman URL: http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=16178
Sony’s War-and-Peace URL is what you see even if you just type in Sony.com/Walkman and hit go. They can’t produce that page for you without all of this business at the top. Apple’s URL is really clean, isn’t it?
I like when companies think about the ancillary parts of their experience like this.
Too true.
