I read a few articles which raised some valid points, and this one hammers out a few.
I’ve been skeptical since this campaign rolled out. I felt like this film, while nicely produced, was light on facts and heavy on emotion (a sense of guilt with an urgency to fix an implied oversight, mostly) with a call to action to buy something. I felt cheap after watching it.
I’m not saying we shouldn’t care, but I am saying we should read and consider whether Invisible Children merits support over another organization that provides more direct relief.
“Here’s what content conglomerates need to realize: This is a good thing. Fantastic even. The audience is telling you, in no uncertain terms, they want your stuff. And they are telling you precisely what stuff. The people you’re calling “thieves” are telling you where you need to be. They are jumping through hoops only slightly less complicated than the ones you set out for them via official channels, displaying the sort of pent-up demand that should make you drool. This is what’s commonly referred to in business circles as an opportunity.” — Thieves Are Your Best Customers in Waiting – Stuntbox
Apple iPod URL: http://www.apple.com/ipod
Sony Walkman URL: http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=16178
Sony’s War-and-Peace URL is what you see even if you just type in Sony.com/Walkman and hit go. They can’t produce that page for you without all of this business at the top. Apple’s URL is really clean, isn’t it?
I like when companies think about the ancillary parts of their experience like this.
Too true.
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YES! He says what we’re all thinking! Classic.
I always thought it was “build a lemon-powered death ray”…but this works, too.
(via edman)
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Well, that makes sense. Kind of reminds me of the saying “if you don’t value it, who will?” but with an interesting twist.
“
“This place seems perfect!” I said to Doug. And of course, the follow-up: “What’s wrong with it?”
“Nothing’s wrong with the room,” he said a little too cautiously. “But you’re talking about the price right? Why it’s so low?”
“Ha,” I joked. “Did someone die in here or what?”
“No, nothing like that. But something did happen, and I’d feel like an ass if I rented the place to you and didn’t tell you what happened here a few months ago.” …Ah, the words every subletter wants to hear. And with that, he launched into the best story I’ve ever heard about NYC housing.
” —NYC Subletting Horror Stories- Worst Subletting Stories
Man. Just…wow.